But big revenue requires increasingly big production budgets - bc blockbusters make all the money - but creating a blockbuster takes huge capital investments - and returns are unreliable, at best - Hollywood’s average return rate last year was XX% (negative) - software analogy - can you imagine a company pouring $100M+ into developing a product, without testing a beta first? And most of the $100M has already been spent. To give yourself a shot at making a billion dollars, you need to spend several hundred million There is no objective method for greenlighting one project over another And, there’s now way to get feedback during development They do focus groups AFTER production, but very little can be changed at this stage.
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